If you are interested in Social Media for Business Performance, here are the links to a few articles I wrote while studying under Peter Carr at the University of Waterloo.

Perusing the SMBP site could net you some very valuable information on how social media is being used and how it can help you bolster sales, save on shipping and find new ways to do research and development.

Feelings, Choice, Values: The Intangibles Behind the Future of Social Media

No Sales Spells Success For Award Winning Marketing Campaign

Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green

GE embraces social media for supply chain management and business process improvement

Skype gets improvement ideas directly from users

“You, asked for it. You got it.” Toyota on social media

Cautious ‘toe dip’ pays off: employee engagement through social media at TransAlta